Edwards Restaurant and Sir Georges Catering Case Study

Edward’s Restaurant and Sir George’s Catering Case Analysis General Environment Demographic: Industry: Demographic factors are favorable to the restaurant industry. Approximately 52% of the 1993 population in the area was 60 years of age or over. This was considered the restaurant’s main target market. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for growing population of seniors. Land prices, housing, taxes, and utilities were affordable. With the average cost of an acre of industrial land in the Penticton area at $45000 in 1991, businesses were attracted to the area. Between 1984 and 1991, manufacturing†¦show more content†¦So from this point of view Penticton is a nice place for restaurant business. Edward’s restaurant was designed to satisfy old generation, it had appropriate design and atmosphere inside the restaurant to attract most of the Penticton population. However population was too small for the number of restaur ants in the city. Level of tourism was declining after 1991 because prices went up due to tax increases and demand for accommodation and related services in Penticton had declined in 1994. Economic: Industry: Economic factors are favorable to the restaurant industry. During the late 1980s and early 1990s, the number of people taking up permanent residence in the valley increased dramatically for various reasons. The climate was attractive for a growing population of seniors. Land prices, housing, taxes, and utilities were affordable. With sunny weather, scenic terrain, and attractive outdoor recreation facilities, the area also became a popular site for conventions. Goods and Services Tax increase. Level of tourism was declining after 1991 because prices went up due to tax increases and demand for accommodation and related services in Penticton had declined in 1994. City nestled between two warm-water lakes with excellent beaches in a near-desert area with ample sunshine and

How American Sexism Has Changed Over The Years, But It Is...

American sexism has changed dramatically over the years, but it is far from perfect. Today many women in America face sexism in many areas throughout their lives; especially in workplaces. Women face sexist stereotype that holds them back from rising up as corporate ladders, especially in jobs that have a high ratio of men compared to women. Sexist comments such as â€Å"women are weak to do this kind of job† , â€Å"these are men s jobs† and †women are too emotional to work† often causes a woman to be cautious of how she acts, making sure she is not feminine or that she does not cause trouble or repercussions. But, that is not all sexism is doing, often times women face discrimination at workplaces especially after entering motherhood. When people think of sexism they think of the flat out sexist beliefs of the 1950s of women that can not go to work and should only be housewives, but that is not the case. Modern day sexism is declining, but is is not dead rather it is happening behind closed doors or on a level that the naked eyes won t catch. Today, women are still earning less than men, they make up only 4 percent of CEO positions in SP 500 companies and it is way harder for them to get promotion. Why? Because of the sexism that is often swept under the rug. On media women CEOs are often talked positively about and are seen as an example of empowerment, but these media coverage often mislead the public into thinking that women have the same amount of opportunities as men. InShow MoreRelatedAfrican American Stereotypes1256 Words   |  6 PagesAfrican American IAT George, Janel A: Stereotype and School Pushout: Race, Gender, and Discipline Disparities DESCRIPTION: George focuses on implicit bias largely in the educational sector and how that effects African Americans with the emphasis on specifically the black female. 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In the articles, â€Å"Why Women Still Can’t Have It All† and â€Å"Why Men Still Can’t Have It All,† Anne-Marie Slaughter and Richard Dorment, discuss how women function in the workplace and the different expectant outcomes for each; mainly focusing on the upper

Case 7 the Forgotten Group Member Free Essays

The Forgotten Group Member Case 7: The Case Study for this Week MGMT-591-62034 Leadership Org Behavior July 28th, 2012 The Forgotten Group Member Group Development In the case study, â€Å"The Forgotten Group Member† (p. W-112) the components of the team came out of the forming stage to enter to the Storming stage. At this stage, as the book points out, is a period of high tension among the group members and emotionality. We will write a custom essay sample on Case 7 the Forgotten Group Member or any similar topic only for you Order Now During this stage, hostility and infighting may occur. This can be seen when one of the members, Mike, feels outside of the group. From the beginning Mike was categorized as the clown of the team, and he contributed to have given that name. During the process, he has not shown much cooperation and/or effort in terms of meetings and tasks assigned as a team. Therefore Christine, Diane, Janet and Steve have shared more and developed teamwork in which each has a function. Misinterpretations and some incidents occurred during those five weeks that made Mike feel rejected by his team. All these events have created an atmosphere of tension where the team has been not able to completely create a team work. Christine as â€Å"Team leader† was worried and understood Mike and even empathized with him but on the other hand the group it could be affected by his performance. By knowing the different of the stages that team passes, Christine could have prevented certain situations, for example in the formation stage is when the group is known and defined the goal of them as a team and what is expected of them as individuals. It is important to remember what the â€Å"team† will produce at the end of the class (a good grade). Another important point is the behavior and attitudes as individuals within the team and establishes rules. Problem Identification Primary, the group itself was facing a problem of communication which has brought misunderstandings with one of the members. From the beginning the communication was not effective with this member, Mike. He, in humorous mode, expressed that could not arrive at meetings before the class, and that was not taken into a consideration by the other members. Therefore, this made Mike feel outside of the group and that not be involved and/or participate actively in the work and decisions of the team. Secondary, Christine didn’t know how to address the issue, she was more worried about her qualifications then the team succeeds. She was concerned because depending on the group’s opinion about the value of the contribution of each member that could raise or lowered their grades. Christine should have known that as a leadership establish a clear vision and sharing that with the member of the group was part of her role and it was crucial for the team to success. Also, coordinating and balancing the conflicting interests of all members would have helped her with Mike’s situation. Therefore, Christine should have followed the OB SAVVY â€Å"Must Have† Contributions by Team, by she understanding every single of these criteria, would have avoid the situation that her team is going through. Two Possible Solutions to the Primary Problem A possible solution to the lack of communication between Christine, Janet, Diane and Steve with Mike is doing a reunion in which all the above are present. Definitely, they will have to return to the Forming stage to set clear objectives and team goals. Christine must assume her role of leader defining and dividing the tasks between each of them in equal proportion. She should promote the team work and let them know what is expected of each of them as individuals within the team. This time must establish and defined rules for behavior. Another possible solution would be to change the leader. Basically, choose another team member as leader. Two people that seem to have the attitudes are: Steve and Janet. Per the description in the text they are both responsible, respectful and committed with the team. Since Steve showed more initiative, for example taking notes of what was done at the meeting, he might be a good prospect. However, Steve would have to return to the Forming stage to establish team goals, etc. POSSIBLE SOLUTIONS| PROS| CONS| Returning to the Forming stage| – will allow Christine establish and define goals as a team-will also give her the opportunity to know her team and to communicate effective | -no too much time, the case will be due in a week-there may be resentment from Mike to Christine or the group| Choosing a new Leader| -different way of strategies, point of view and attitude -no room to think that it will be the same like with the old leader| -no too much time, the case will be due in a week-it may create a rough environment between the new leader and Christine| Unfortunately the group did not have a good basis from the beginning as Christine began to exercise her role of leader well. Not established goals for the team and not conducive good relationship between them. It seems that the team consisted of 4 people, not 5. In no time she met with Mike to find alternatives. It is important to note that Mike did not work hard to find a solution to his situation. He could have tried to talk to the team and let them know how he felt about it, but since Christine was the team lead she should have approach him and work it out. If the team had been composed by Steve, Janet and Diane, Christine would have been an excellent leader. How to cite Case 7 the Forgotten Group Member, Essay examples

Customer Based Brand Equity Pyramid with Example Apple

Questions: 1. Who are you? Brand Salience.2. What are you? Brand Performance and Brand Imagery.3. What about You? Customer Reactions.4. What about you and me? Consumer Brand Resonance. Answers: Introduction: Customer Based Brand Equity is a way of analyzing the value of particular brand in the minds of the customers. The element of branding happens to increase the popularity of the brands with the consumers and the end customers and also increases the chances o profitability of the brand and its various products (Glynn and Woodside, 2009). The Apple Inc. is a multinational technology company based in America, headquartered in Cupertino, California. The company happens to be designing and development of consumer electronics such as computer software and personal computers as well as online services. Some of the best known products of the company happen to be iPod player, IPhone smartphone and IPad Tablet computers along with the Apple Watch smartwatch (Torelli, 2013). Who are you? Brand Salience: Brand salience will be referring to the image that any brand has in the minds of the consumers. This brand salience has a big role to play whenever a customer happens to be in a buying position. Big and global brands which has been in the market for a long time and has a greater awareness about them has a stronger salience and the ones which are smaller brands again has either smaller brand salience or no brand salience at all. This is the feature that helps a customer or an end user to choose the brand that he or she will be purchasing from the array of brands that happens to be in the market. In fact one can also say that the element of brand salience helps the stronger brands become strong and the weaker brands become weak in the global market (Hutt and Speh, 2010). In this respect it could be said that the company Apple Inc, the American technology giant happens to be a brand that has a global presence. The company and its products are considered to be an ace quality product and we also see that the customers of the brand happens to choose this brand since they have special fondness or preference for the said brand. In fact I the huge gamut of the various ace quality brands who offers an array of technological gadgets such as the smartphones, the IPhones, the tablets and the other IT software, the name of the company Apple is considered to be a premium brand. In this case we also see that though the price of the product happens to be a bit higher than what it for the other brands but a section of the end consumers do believe that the high price happens to be the sign of a better quality that the brand has to offer to its customers (Sharp, 2010). What are you? Brand Performance and Brand Imagery: Brand performance is a concept that could be explained from two points of views. In this case it could be said that Brand performance happens to be the result of the brand desirability amongst the consumers and the end customers and also it means the value that the brand happens to add to the company. Brand imagery on the other hand happens to be the set of ideas or perceptions that the end consumers happens to have in mind regarding any particular brand (Hutt and Speh, 2013). Apple is a brand that has a great brand performance. The value that the brand attaches to the company happens to be evitable all over the world. In the field of technological and electronic gadget the value that the brand Apple has and the contributions that the brand makes to the company both in terms of revenue as well as the acclamations received worldwide happens to be quite unsurpassable. In fact in one of the recent annual reports it had been stated that the brand Apple happens to have surpassed the brand Coco Cola which was earlier considered to be the worlds most valued brand. Similarly in terms of the brand imagery we see that the brand Apple has a very high conception in the minds of the customers. It has been noticed that the brand happens to be known for the high level of pricing which again is considered to be the reason for it being an ace quality brand of product (Lederman, 2007). What about You? Customer Reactions: Customers happen to be the most important element for any type of business or any particular brand on a global scale. In fact we also see that most business operations and functions or the various strategies that are formulated within the company, happens to rest greatly on the issue of customer reactions. As quite understandable from the term itself, customer reaction happens to refer to the fact that customers way or response to any particular brand or its products. This is the most important element in the literature of business establishment and the companies of the modern times happen to employ a great of their resources trying to figure out the same (Adamson, 2006). In the case of Apple we see that the company has a very strong customer reaction. In fact the product is also considered to be a high end product which happens to provide both very high quality of performance and offers some really ace category features for the benefit of the users of the product and also we see that the element of pricing of the product is also considered to be on the higher end as well (Kumar, 2013). What about you and me? Consumer Brand Resonance: Brand resonance happens to relate to the attitudinal attachment of the psychological attachment that the customer has with the brand. In this case we can say that bran d resonance might also refer to the bonding that happens to be between the brand and its end users (Schultz, Patti and Kitchen, 2013). Apple is a brand that happens to be global favorite. In fact the term or the name of the brand happens to be an universal favorite. The kind of technology that the brand offers to the global gamut of users happens to be both sophisticated and again ultra modern. Quite naturally we see that those buyers who happens to have a special liking for technological and electronic gadgets often prefers those companies which happens to offer the best level of technological features and the most updated science of the time. Quite naturally we see that the technological giant Apple happens to become an instant hit and becomes a thorough favorite of such gizmo users or end customers. Thus the brand resonance of the brand again happens to be very strong with the global gamut of end users and also that of those customers who have a special fondness for the latest technology that is ruling the market at the current point of time (Kerin and Peterson, 2012). Conclusion: On a concluding note it could be said that the brand and its image has a great role to play or the commercial success of any brand. In this context we also need to point out that the role of the end users or the general customers happens to be rather prime. We see that the companies happens to invest much in exploring the image that they hold or have in the minds of their customers and again the companies again invests heavily to improve the same which could provide with a higher index of profitability in the market. Thus the element of brand equity based on the customers psyche mainly is quite important and we also see that the same happens to depend greatly on the mentality of the global gamut of customers. In this context the brand Apple happens to be a market leader who rules both the market trends by introducing new technologies that again helps the company to reign supreme in the preference list of the customers. References: Glynn, M. and Woodside, A., 2009. Business-to-business brand management theory, research and executive case study exercises. Bingley, UK: JAI Press. Torelli, C. 2013. Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization. New York City, NY: Palgrave Macmillan. Hutt, M. and Speh, T. 2010. Business marketing management : B2B. Mason, OH: South-Western Cengage Learning. Sharp, B. 2010. How brands grow : what marketers don't know. Oxford New York: Oxford University Press. Hutt, M. and Speh, T. 2013. Business marketing management : B2B. Australia Mason, OH: South-Western, Cengage Learning. Lederman, G. 2007. Achieve brand integrity! : ten truths you must know to enhance employee performance and increase company profits. Rochester, N.Y: B@W Press. Adamson, A. 2006. Brandsimple : how the best brands keep it simple and succeed. New York: Palgrave Macmillan. Kumar, V. 2013. Profitable customer engagement : concept, metrics, and strategies. Thousand Oaks: SAGE Publications India Pvt. Ltd. Kerin, R. and Peterson, R., 2012. Strategic marketing problems : cases and comments. New Delhi: Pearson Education. Schultz, D., Patti, C. and Kitchen, P., 2013. The Evolution of Integrated Marketing Communications the Customer-driven Marketplace. Hoboken: Taylor and Francis.